7 Reasons You Should Be Using WordPress for Your Business

Having a professional website is essential for growing your business in today’s digital age. A good website is crucial to most businesses. This can be your window to the world. We can design, shape and drive your message to reach your prospective customers effectively.

A professional website can help you establish credibility and trust with your audience, showcase your products or services, and provide a platform for customers to engage with your business. It can also help you reach a wider audience by making your business accessible to people who are searching for your products or services online. If you need a freelance website or to revamp your existing website, Freelancebazar is here to help.

In addition to having a professional website, it’s also important to invest in digital marketing strategies that can help drive traffic to your website and increase your online visibility. Search engine optimization is the process that helps your business be found when customers search for products and services. Like search engine optimization (SEO), social media marketing, email marketing, and pay-per-click (PPC) advertising.

By combining a professional website with effective digital marketing strategies, you can create a strong online presence for your business and reach more potential customers.

WordPress is an open-source project that allows you to create a website without having to know how to code. It allows you to add features like eCommerce and blogs that require coding.

The software is available as an independent application or as part of a hosting package with many hosting companies including Bluehost and HostGator.

WordPress has been used by millions of people around the world since 2003. It is currently used by over 60 million websites worldwide including CNN and Time Magazine!

In this article, we will examine 7 reasons why WordPress is a good choice for small businesses.

1. Quick, simple setup

WordPress website is generally simple and quick, especially if you use a web host that provides a one-click install option for WordPress. Here are the basic steps to set up a WordPress website:

1. Choose a domain name and hosting provider: A domain name is an address that people type in their browser to access your website, and a hosting provider is a company that Website Hosting  service that provides the server space for your website to be hosted.

2. Install WordPress: Most hosting providers offer a one-click install option for WordPress, which can save you time and effort. The installation files for WordPress are available for download here. They can be easily copied to any server, allowing you to build a site quickly and easily.

3. Select a theme: WordPress has thousands of free and premium themes that you can choose from to customize the look and feel of your website.
4. Install plugins: WordPress plugins are add-ons that add extra functionality to your website, such as contact forms, social media sharing buttons, and search engine optimization tools. At WordPress.org you’ll find thousands of plugins for your next WordPress Project.

5. Customize your website: WordPress allows you to customize your website’s appearance and functionality by using widgets, menus, and other built-in tools.

Overall, setting up a WordPress website is generally straightforward and can be done within a few hours, depending on the complexity of the website and the level of customization needed. With a little bit of effort and time, you can have a professional-looking website up and running for your business.

2. Low development costs can be an advantage to some businesses.

Freelancebazar is a marketplace for affordable, custom websites that help freelancers and non-profits establish credibility and trust with their audience, showcase their products or services, and provide a platform for customers to engage with their business. One of the advantages of building a website with WordPress is that it can have low development costs compared to other website platforms. Here are a few reasons why:

1. Free and open-source: WordPress is a free and open-source platform, which means that the software itself is available for free and can be downloaded, used, and modified by anyone. This can save you money on licensing fees and other costs associated with proprietary software.
2. The wide availability of themes and plugins: WordPress has a large ecosystem of themes and plugins available, many of which are free or low-cost. These pre-built themes and plugins can save you time and money on custom design and development work.
3. Flexible and scalable: WordPress is a flexible and scalable platform that can be used for everything from small blogs to large e-commerce websites. This means that you can start small and grow your website over time, which can help keep costs low as you build your online presence.
4. Easy to use: WordPress is designed to be easy to use, even for non-technical users. This means that you can make updates and changes to your website without having to hire a developer or designer.

Overall, the low development costs associated with WordPress make it an attractive option for small businesses and individuals who want to create a professional-looking website without breaking the bank.

3. User-Friendliness & Website Ownership

WordPress is known for its user-friendliness, making it an excellent choice for beginners and non-technical users who want to build their own websites. Here are a few reasons why:

1. Intuitive user interface: WordPress has a user-friendly interface that is easy to navigate and understand, even for non-technical users. This makes it easy to add pages, posts, images, and other content to your website without needing any coding knowledge.
2. WYSIWYG editor: WordPress uses a What You See Is What You Get (WYSIWYG) editor that lets you create content in a visual way, without needing to know HTML or other coding languages. This makes it easy to format your content and create professional-looking pages and posts.
3. Customizable: WordPress is highly customizable, with thousands of themes and plugins available that can be used to change the look and functionality of your website. This means that you can create a unique website that reflects your brand and meets your specific needs.
4. Website ownership: When you use WordPress to build your website, you own the content and have full control over your website. You can choose your own hosting provider, domain name, and other key elements, which gives you the flexibility and freedom to make changes as needed.

Overall, WordPress is a user-friendly platform that offers a lot of flexibility and control over your website. Whether you are a beginner or an experienced website owner, WordPress can provide the tools and features you need to build a professional-looking website that meets your specific needs. Freelancebazar provides professional websites for freelancers and small business owners.

4. Many business Themes, Plugins, and Resources

WordPress has a vast library of themes and plugins specifically designed for businesses. Here are a few examples:

1. Business themes: There are many WordPress themes available that are designed specifically for businesses, including themes that are optimized for e-commerce, service-based businesses, and corporate websites. These themes often include pre-built pages and features that are commonly used by businesses, such as contact forms, pricing tables, and team member profiles.
2. E-commerce plugins: WordPress has several e-commerce plugins available, including WooCommerce, which is the most popular e-commerce plugin for WordPress. WooCommerce allows you to create an online store and sell physical and digital products, as well as manage your inventory, shipping, and taxes.
3. Appointment booking plugins: Many service-based businesses need a way to allow clients to book appointments online. WordPress has several appointment booking plugins available, such as Bookly and Booking Calendar, that allow you to create custom appointment booking forms and manage your schedule.
4. Analytics plugins: Understanding how your website is performing is essential for any business. WordPress has several analytics plugins available, including Google Analytics Dashboard for WP, which allows you to track your website’s traffic and engagement, as well as set goals and view reports.

Overall, WordPress offers a wide range of themes and plugins that can help businesses build professional-looking websites with the specific features and functionality they need to succeed online. Whether you need an e-commerce store, appointment booking system, or analytics tools, there is likely a WordPress plugin or theme available that can meet your needs.

5. Fast, reliable, and responsive.

WordPress websites can be fast and responsive, but it depends on a variety of factors, including the hosting provider, the theme and plugins used, and how the website is configured. Here are a few things to consider when it comes to website speed and responsiveness with WordPress:

1. Hosting provider: Choosing a reliable and fast hosting provider is essential for website speed and performance. Look for hosting providers that offer features like SSD storage, caching, and CDN (content delivery network) support to help speed up your website.
2. Theme and plugins: The theme and plugins you choose can have a significant impact on website speed and responsiveness. Choose lightweight and well-coded themes and plugins that don’t add unnecessary bloat to your website.
3. Optimization: Properly optimizing your website can help improve speed and responsiveness. This includes optimizing images, minifying CSS and JavaScript, and using caching and compression techniques.
4. Mobile optimization: Use a responsive theme to make sure your website looks and works great on all mobile devices. We offer hundreds of options that can be previewed online and customized in real time.

Overall, WordPress websites can be fast and responsive if you choose a good hosting provider, optimize your website, and choose the right theme and plugins. By prioritizing website speed and responsiveness, you can improve user experience, increase engagement, and improve search engine rankings.

6. SEO-Friendly

WordPress is known for being SEO-friendly, which means it has built-in features that can help improve your website’s search engine rankings. Here are a few reasons why:

1. Clean code: WordPress features clean, readable, valid code. This makes it much easier for search engine bots to crawl and index your content. This leads to your website appearing higher in search results, which means more traffic.

2. SEO plugins: There are several SEO plugins available for WordPress, including Yoast SEO and All in One SEO Pack, that can help optimize your website’s content for search engines. These plugins provide features like keyword optimization, meta descriptions, and XML sitemaps.
3. Permalinks: WordPress allows you to customize your website’s permalinks, which are the URLs for your pages and posts. This means you can create SEO-friendly URLs that include your target keywords and make it easy for search engines to understand your website’s content.
4. Responsive design: As mentioned earlier, having a responsive website is essential for SEO, as it can help improve user experience and reduce bounce rates. Many WordPress themes are designed to be responsive, which means they look and perform well on all devices.

Overall, WordPress is a great choice for businesses that want to improve their search engine rankings. By using SEO plugins, customizing permalinks, and ensuring your website is responsive, you can improve your website’s visibility in search engine results pages and attract more traffic to your website.

Conclusion

Choosing the right platform is crucial for building a successful small business website, and WordPress can be a great choice for many reasons. Here are a few advantages of using WordPress for small business websites:

1. User-friendly interface: WordPress is easy to use, even for those without technical skills or experience in web development. The platform’s user-friendly interface and intuitive dashboard make it simple to create, edit, and publish content.
2. Cost-effective: WordPress is open-source software, which means it’s free to use and customize. While you’ll need to pay for hosting and any premium themes or plugins you want to use, WordPress is still a cost-effective option for small businesses on a budget.
3. Versatile: WordPress is a versatile platform that can be used to build a wide range of websites, including blogs, e-commerce stores, and corporate websites. This means small businesses can use WordPress to build a website that meets their specific needs.
4. Large community: WordPress has a large community of developers, designers, and users who contribute to the platform and create new themes, plugins, and other tools. This means there are plenty of resources available for small businesses who want to learn more about WordPress or need help building their website.

Overall, WordPress can be a great choice for small businesses that want to build a professional-looking website without too many hurdles. With its user-friendly interface, cost-effectiveness, versatility, and large community, WordPress can help small businesses establish their online presence and grow their business.